Vehicle photography and listing copy for dealers
Most listings are the same three sentences with the trim level swapped out. A buyer scrolling past forty of them can't tell your car apart from the one two rows down. We write from a VIN decode and what's actually on the vehicle, so the listing describes the car in front of you.
What's included
Copy is done remotely, nationwide. Photography is on-site in Wisconsin.
Listing copy
Written from the VIN decode plus the options and features actually on the vehicle, not the trim's spec sheet.
Condition notes
Wear, damage, and recent work called out plainly, so buyers trust the rest of the listing.
Consistent photo sets
30 to 40 images in a fixed angle sequence: exterior, interior, dash with odometer, engine bay, trunk, and any damage.
Clean lead photos
The first photo gets a clean background so the vehicle stands out in search results.
Draft approval
Every listing comes to you as a draft. Nothing publishes until you sign off.
Upload
Loaded into your inventory system or website where your platform allows it.
Remote or on-site
Pick what fits your lot.
Remote, anywhere in the US
For dealers who already take their own photos.
- Listing copy from your VINs, photos, and notes
- Lead-photo cleanup
- Condition notes and feature callouts
- Drafts delivered for your approval
On-site, in Wisconsin
For dealers who want the whole job handled on the lot.
- Full photo sets shot on your lot
- Everything in the remote service
- Scheduled visits that fit your inventory flow
- Vehicles just need to be washed and ready
Not included
- Reconditioning, detailing, or mechanical work. Vehicles need to be clean before photos.
- Pricing or appraisal advice. That's your call.
- Certifying a vehicle's condition. We describe what we see; you verify and approve it.
- Facebook Marketplace workarounds. They break Meta's rules and risk your account.
Frequently asked questions
Only for photography. Listing copy is written remotely from your VIN, photos, and notes, for dealers anywhere in the US. On-site photography is available in Wisconsin.
You do, every time. Each listing is delivered as a draft, and nothing is published until you've read it and signed off.
For copy: the VINs, your photos, and any notes on condition or recent work. For on-site photography: vehicles washed and ready, and access to the lot on the scheduled day.
Tell us which inventory system or website platform you use, and we'll confirm whether we can upload directly before we start.
Question not covered here? Ask us directly.
Make your listings worth clicking.
Send us a few VINs. We'll show you what a listing written from the actual vehicle looks like.